What We Stand For

Hope Rosa is a lifestyle brand that creates performance fashion, from shoes to bags and more. Our designs are fueled by the power of science, bringing you innovative and cutting-edge products.

Sustainability is at the core of everything we do. We address it at all levels, ensuring our materials and production processes are environmentally friendly. We believe in fashion that not only looks great but also cares for the planet.

Experience the perfect blend of style, performance, and sustainability with Hope Rosa. Explore our collection and embrace a new era of fashion.

Hope Rosa - Science-Infused Style, Sustainable by Design.

Our Driver: Raising the Bar

At Hope Rosa, our brand was born out of a shared vision to revolutionise the fashion industry. We saw a clear gap in the market for better products, an enhanced customer experience, and a desire to raise the bar for online engagement.

Our founders, with backgrounds in fashion, technology, and research, came together fueled by a shared passion. We observed how big companies often fell short in doing the right thing, and we knew it was time for a change.

Driven by this conviction, we embarked on a mission to create a brand that not only offers exceptional products but also delivers an unparalleled customer experience. We believe that every interaction with our brand should be seamless, delightful, and memorable.

Combining our expertise in fashion, cutting-edge technology, and extensive research, we set out to craft a brand that stands out from the crowd. Our commitment to doing the right thing extends beyond fashionable designs; it encompasses more for you - our customer, sustainability, ethical practices, and a positive impact on society.

With Hope Rosa, you can expect more than just stylish products. We are dedicated to empowering our customers through engaging online experiences, innovative high-performance designs, and a commitment to social responsibility.

Delivering on our Vision: Designs that outperform & Tech for Greater Good

At Hope Rosa, we are catalysts of change in the fashion industry. Inspired by the words of Coco Chanel, "Fashion is not something that exists in dresses only. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, what is happening."

We create classic designs that transcend trends, delivering exceptional performance without compromising style. Each piece is thoughtfully crafted to outperform expectations, using latest materials, ensuring that you not only look amazing but also feel empowered.

We understand the frustrations that customers face, and we tackle them head-on. Sizing concerns, uncomfortable, wasteful, and the common gaps of online shopping are the challenges we've resolved. We are committed to providing you with a frustration-free experience, where your needs and education take center stage.

Embracing the power of AI, we improve the way you engage with fashion. Personalized recommendations tailored to your unique style, intelligent processes that simplify your shopping journey – for your convenience and delight.

Join us and be part of the fashion revolution.

Meet the team


Suman M.

Suman Masciarelli is the driving force behind the business and marketing endeavors of Hope Rosa. With her extensive experience and expertise, she leads our brand to new heights.

As the mastermind behind our business strategies, Suman ensures that Hope Rosa stays ahead of the curve in the ever-evolving fashion industry. Her keen eye for market trends and consumer insights guides our product development and brand positioning. Passionate about delivering a seamless customer experience, Suman spearheads our marketing initiatives.


Fabrizio Tartagni

Fabrizio Tartagni is the creative genius behind the captivating designs and innovative product development at Hope Rosa. With his impeccable taste and passion for pushing boundaries, he brings our brand to life. Fab has worked with the top global brands and brings a world of experience to the table.

As the driving force behind our design team, Fabrizio combines artistry and functionality to create collections that resonate with our discerning customers. His attention to detail and relentless pursuit of excellence ensure that each collection is a true masterpiece. He embraces sustainable materials and science backed design changes. Fabrizio's vision and expertise propel Hope Rosa to the forefront of enthusiasts around the world. Experience the transformative power of his designs as you explore our captivating range of products.

Performance Science

Dr. Jason Cheung

Dr. Jason Cheung is a trailblazer in the field of footwear research and biomechanics. With an impressive academic background and a wealth of experience, he brings unmatched expertise to Hope Rosa.

His research in foot and footwear biomechanics garnered significant attention from academia and industry. Recognized for his combined computational and experimental approach, Dr. Cheung has been widely published and awarded. He is also a recipient of the esteemed Croucher Foundation Fellowships. With Dr. Jason Cheung's visionary leadership and groundbreaking research, Hope Rosa continues to pioneer innovative solutions in the world of footwear, setting new standards in comfort, performance, and consumer satisfaction.

Board & Industry Advisors

All great teams are coached and guided by industry experts that come from various fields to guide the company & its journey. Our advisory board is made up of senior leadership team from: Amazon, Sephora, DBS Bank, Softbank & world's top Institutional investors.